LocalCraft
Websites & marketing for local trades · Perth WA

Marketing you can actually check.
A website you actually own.

Most agencies sell you activity — clicks, impressions, a monthly report full of green arrows. We sell you outcomes you can count: leads in, cost per lead, quotes sent, jobs won. And everything is yours to keep.

Media: $X — your own Google account LocalCraft: $Y — our flat fee Two numbers. Never blended into one.
Simple plans

Pick a plan. Add what you need. Leave any time.

All prices AUD — GST not applicable (LocalCraft is not currently GST-registered; if that changes, prices are revisited with you first). Ad spend is paid into your own Google account, at cost — never marked up.

Foundation
from $499 /mo
the recurring floor
Own your site, capture every lead — the base everything else builds on.
  • Website hosting, SSL, backups & monitoring
  • Lead inbox — every enquiry, one place, full history
  • Cost-per-lead dashboard rolling out 2026
  • Monthly plain-English outcome report rolling out 2026
+ one-off website build from $1,500 (Starter) or $3,000 (Premium)
Most trades start here
Growth
from $1,499 /mo + ad spend
the lead engine
Everything in Foundation, plus Google Ads run properly — with the spend kept 100% visible and separate.
  • Everything in Foundation
  • Google Ads managed — flat fee, never a % of spend
  • Call tracking & true cost-per-lead rolling out 2026
  • Local SEO & Google Maps rolling out 2026
  • Missed-call text-back + review requests rolling out 2026
Ad budget is your call — 100% goes to Google, in your account.
Business OS
from $1,999 /mo + ad spend
the whole engine room
Growth, plus the smart tools that handle the routine — always with a human in charge.
  • Everything in Growth
  • "Send a photo for a price" estimator rolling out 2026
  • Quote pages, job pipeline & Xero/MYOB rolling out 2026
  • AI assistants (answer calls, chase quotes) — approved by you rolling out 2026
  • Benchmarks: how you compare to other WA trades rolling out 2026
Tools switch on one at a time, only when they earn it.

✓ available now  ·  ◷ rolling out 2026 — in development, added to your plan as each one lands.

Why we're different

Seven things — every one you can check

01

You own everything — in writing

Domain, Google Ads, Maps listing, email, phone numbers — all in your accounts. We work inside them with access you can revoke any day. It's a schedule in our agreement, not a promise in a meeting.

02

You see the split, every month

"Media: $X · LocalCraft: $Y." Two numbers, never one. Agency invoices routinely blend media spend and fee into a single figure, so you never see what actually reached Google. We show the split by default.

03

We report cost & return — not "activity"

Leads, calls, cost per lead, quotes, jobs won — first. Clicks only appear to explain them. A bad month says so, says why, and says what we're changing.

04

Our fee never grows with your ad spend

Percentage-of-spend fees reward agencies for spending your money. Ours is flat. More budget only when the numbers say it buys more jobs — and all of it goes to Google, in your account.

05

No lock-in. Month to month.

Long contracts protect agencies from their own results. We keep clients by being worth keeping — and if you leave, we hand your next provider the export.

06

Every number has a definition, and it doesn't move

"Cost per lead" is computed one way, written down, and never quietly changed. Paid traffic is never counted as organic growth. A ranking win nobody searches for is not a win and won't appear as one.

07

Leads answered, even when you can't

Missed calls get an instant text-back. Enquiries are acknowledged straight away. Over time more of the routine gets handled — always with a human in charge and an off-switch in your hands.

Who we are

Andras Jo-Kovacs, Perth WA

A sole trader (ABN 35 637 498 840) building a custom platform, not reselling a template. We're small, and new as a company — the founder isn't; the system is custom-built, and you can inspect what it does for you at any time.

What you get for taking that trade-off: the attention of the person who built the whole system, prices with no bloated agency overhead, and terms that make trying us nearly risk-free — because leaving us is easy by design.

Book a 20-minute call

Prefer email? andras.jokovacs@gmail.com